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New mobile-responsive website with Content Management System for architecture firm A+I Asia
 
Architecture firm A+I Asia's previous website looked dated, didn't work well on mobile screens, and had no funcitionality to allow the firm to make updates.

CTRL set the content strategy for a new site which is fully-responsive on mobile and tablet screens, and features a custom-built CMS (Content Management System) on a Bootstrap/Wordpress framework. We also integated a Twitter feed on the homepage for live updates.

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Mobile-responsive site with database integration for Hong Kong office space specialists
 
The desktop site was not responsive, and didn’t work well on mobile, which was losing the firm potential clients.

Solution:
We designed and built a mobile site which was designed for mobile screens from the outset. We worked closely with a web development company which built the database using PostgreSQL and set up the hosting in the cloud with AWS (Amazon Web Services).

The database has 300+ office buildings across Hong Kong. Users can key in location, budget and area requirements – and the database will show all available office space which matches these requirements.


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Brand identity for invite-only event series at The Shoppes at Marina Bay Sands
 
To promote the luxury watch and jewellery brands at The Shoppes, Marina Bay Sands established an invite-only event series which consists of a cocktail receiption, product showcase and dinner. In collaboration with event management firm Twise we developed the brand identity and design direction for all collateral.


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Email marketing templates with analytics for office space specialist Corporate Locations
 
For the past 10+ years Corporate Locations has been doing email marketing using an in-house system. There was no way to track response though as the system had no analytics.

Solution:
We set up a simple email campaign template in Mailchimp – and sent out to a database of 5,000+ contacts.

Mailchimp was able to track who received the emails, how many recipients opened the email and how many clicked on the link.

Template used was responsive, so it was easy to read on both desktop and mobile screens.
 
Private event invitation to celebrate SG50 for clients of recruitment firm Kerry Consulting
 
To celebrate Singapore's 50 years since independence recruitment firm Kerry Consulting hosted a cocktail reception on level 71 of Swissotel The Stamford, overlooking the Padang. CTRL designed and produced the formal invitation, using white and a metallic red foil to reflect the national colours.

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New website for Kuala Lumpur-based retail and branding specialist Momentum Design
 
The previous Momentum website was looking dated, and did not have an easy way to update content.

Solution:
We selected Wordpress as the CMS, and designed the site to be fully responsive. Custom-programming was carried out to auto-add news headlines on the homepage and link to the full stories in the news section.

Scope:
Concept design Production and Programming

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Joint Rolls-Royce Motor Cars and Audemars Piguet VIP event in Singapore
 
VIP dinner for 60 customers of Audemars Piguet and Rolls-Royce Motor Cars, held at Raffles Hotel in Singapore.

Very high quality materials and processes were used, including a heavyweight 900 gsm cotton-rich paper, and silver foil hot stamping.

Project in collaboration with events management firm Twise.

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Leading recruitment company Kerry Consulting launches mobile-enabled website, with strategy, design and production by CTRL
 
We built the previous Kerry Consulting website in 2007. Technology has changed a lot since then, so we worked on a complete site redesign, enabled all pages to be responsive, and integrated with Wordpress CMS.

We worked closely with a web development company to set up the database which enables consultants to upload new jobs to the website.

Scope:
Concept design Production / Programming

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Design direction for Gazprom event - Yuri Bashment and the Moscow Soloists
 
Presented by Gazprom, Yuri Bashmet and the Moscow Soloists played a one night event at the Esplanade in Singapore. CTRL provided design direction for all event collateral including the identity, banners, invitations and CD.

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Responsive website for Tokyo-based hotel and hospitality consultancy W Design International
 
Previous site looked dated and didn’t adapt to mobile screens.

Solution:
We commissioned a photographer based in Japan to build an image library for marketing use. These images were used throughout the site, which was designed to be fully responsive.

For the home and projects pages we used interactive mapping technology from Mapbox, which offers a lot of scope for design and colour detailing.

Scope:
Concept design
Production and programming

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CTRL design event collateral for CIC Bank
 
CTRL was appointed to provide design direction for an event held by French bank CIC for their private banking clients. Titled 'Brahms meets Dvorak' the design represents the collaboration between the two famous 19th century composers.

The full project scope included a 'save the date' emailer, printed invitation, programme, large format poster and souvenir CD. Project in collaboration with local events management firm Twise.

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Brand strategy and new identity developed for international project management consultancy Realys
 
Realys is a professional services consultancy in the real estate sector, delivering project management, technical advisory and sustainability services throughout Asia and Europe. Following their acquisition by ISG plc in 2012 CTRL was appointed to provide brand strategy and design services as part of its global expansion plans.

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CTRL awarded one-year contract for social media management by Corporate Locations
 
The contract includes setting the firm's social media strategy, design direction, production of a graphics toolkit, content management, image sourcing and uploading. The strategy set will also look at further integrating Corporate Locations existing online and offline marketing and PR activities.

LinkedIn and Twitter accounts will be launched first, followed by a review of other social media sites and applications.

 
Website for online art gallery and New York-based artist David Mitchell
 
Website for online gallery William Atyeo Fine Art and New York-based artist David Mitchell.

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Design direction for Audemars Piguet event
 
Working in partnership with event management firm Twise and design consultancy Cure, we set the overall design direction for the Passion Ball 2014 - sponsored by Audemars Piguet, in aid of local charity Food from the Heart.

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CTRL produces global sustainability report for The China Navigation Company
 
Sustainability is a major factor in how The China Navigation Company manages its global operations, and every year their activities and achievements are published in a sustainability report. CTRL designed and produced the 2012 edition as a website and an accompanying PDF.

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CTRL provides new design template for corporate and HR ads for local recruitment firm
 
Each month this recruitment firm publishes ads in a range of HR and business magazines. For their new ad campaign CTRL set a new design template using carefully-selected stock photography.
Marketing services retainer for ISG plc

Global construction services firm ISG plc has renewed for a further 12 months the marketing support contract it holds with CTRL. Managed on a retainer basis the scope covers a wide range of specialist services including strategy, brand identity, graphic design, interactive, copywriting and internal/external communications.
 
We worked closely with the Asia management team and the firm’s head office in London, managing marketing and brand communications across the whole Asia office network which includes Singapore, Malaysia, Hong Kong, China, South Korea and Japan.

Left:
Recently completed - two sector profiles, in print and iPad formats
Corporate Locations

Corporate Locations are office space specialists. For their 2012 marketing requirements we managed and directed a photo shoot of major office buildings in Hong Kong and Singapore.

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Photograpy: Photograph r
 
Corporate Locations

The new Corporate Locations Hong Kong website launched in July 2012. This is the 4th iteration of the firm's website we've produced - with the first going live in 2000.

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ISG plc

ISG is a global construction services firm with offices throughout Asia, Europe and the Middle East.

As part of an Asia recruitment drive the company ran an internal campaign asking their staff to introduce their friends to ISG, and to get a cash reward in return. Posters were displayed in all offices, and emails with embedded ads sent to all staff.

CTRL provided strategy, design and copywriting services.


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Fine Grain Property

New website

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Fine Grain Property

700 Beach is an office building on Beach Road in Singapore, owned and managed by Fine Grain Property. The brief was to design a banner for displaying outside the building and sticker posters for putting inside the elevators, advertising that there was space coming available for lease.

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Fine Grain Property

For their new website and brochure Fine Grain Property appointed CTRL to manage and direct a photoshoot of two of their Singapore properties. These photos then formed a photo library for general marketing and PR purposes.

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Photograpy: Photograph r
 
ThePound

Our brief was to create a name and graphic identity for a new restaurant serving classic British food.

We came up with ThePound.
 
LASALLE College of the Arts

At the beginning of every year LASALLE College of the Arts produces a year book, looking back at the previous 12 months. CTRL was given free rein to design the 2010 edition.

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