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Brand strategy and new brand identity developed for international project management consultancy Realys

Realys is a professional services consultancy in the real estate sector, delivering project management, technical advisory and sustainability services throughout Asia and Europe. Following their acquisition by ISG plc in 2012 CTRL was appointed to provide brand strategy and design services as part of its global expansion plans.
 
Working closely with the Asia management team and ISG’s head office in London, CTRL conducted an extensive series of interviews to set direction and the brief for the creation of the visual identity.

Since the launch of the new brand, we have also completed the full range of business applications including stationery, marketing profiles, communications templates, site uniform, environmental graphics, and website.