DIGITAL MARKETING
The Sanchaya
A luxury hotel on the Indonesian island of Bintan, The Sanchaya appointed CTRL for a complete brand refresh programme. Our scope included setting a digital marketing strategy and managing social media.
Social Media
CTRL set a 12-month social media plan which covered Facebook and Instagram. We set a flexible design system and publishing guidelines, and collaborated with copywriters, photographers, illustrators, bloggers and influencers.
We made sure that content was as varied as possible. An ongoing post theme was to produce graphic extracts from positive guest reviews on TripAdvisor, and quotes from the press and the media.
Email Marketing
CTRL designed a range of Mailchimp email templates and landing pages. We set up the initial contacts database and managed the first three campaigns.
We then trained The Sanchaya's marketing team to manage future emailers.
Facebook Ads
Instagram Promoted Posts
CTRL created and managed multiple Facebook ad campaigns and Instagram promoted posts.
Corporate Locations
As part of our ongoing SEO and backlink-building activities for Corporate Locations, we are experimenting with giving away five high-resolution images each month on Unsplash and social media.
Engagement stats and summary will be published on this page soon.
Email Marketing
Every three months Corporate Locations publishes a Market Review. CTRL manages the emailer through Mailchimp, and tracks the response of the 5,000+ emails sent using Mailchimp's analytics tools.
LinkedIn Guidelines
To ensure consistency across all social media channels, CTRL set design guidelines, and produced all required logo and banner files.
Different images from the Corporate Locations photograph library were used for personal LinkedIn profiles.
Facebook Advertising
CTRL has managed a number of Facebook ad campaigns for Corporate Locations, including this one which offered rewards for any successful leads.
ISG plc
Every quarter ISG published an email newsletter for clients and staff. CTRL researched and wrote the content, and managed the production and dissemination.
Kerry Consulting
Every Christmas Kerry Consulting sends a festive emailer to their clients. CTRL produced these two as animated GIFs, and used a vertical format which is better suited for mobile screens.
